News
Why Yonex’s Price Hike Is a Wake-Up Call—and Why OEM Shuttlecock Suppliers Matter More Than Ever
Recently, Yonex, the world-renowned badminton brand, announced a significant price increase for their shuttlecock product lines in China. With retail prices of popular models like AS-05 jumping from ¥275 to ¥350 and AS-50 reaching ¥465 per dozen, distributors and consumers alike are beginning to feel the squeeze.
While Yonex remains a leader in premium quality, this shift highlights a growing trend in the badminton industry: the rising cost of raw materials, labor, and logistics is affecting even the largest brands. But for wholesale buyers, sports retailers, or emerging badminton brands, this raises an important question—how do you maintain product quality without pushing customers away with high prices?
The Opportunity Behind the Price Hike
For OEM buyers and distributors, now is the time to consider high-quality shuttlecock manufacturers who can offer comparable durability and flight performance at more competitive prices. As a factory specializing in feather shuttlecock production and export, we understand the dynamics of the market and are already supporting global partners with OEM, private label, and bulk supply solutions.
Our manufacturing capabilities cover:
✅ Full supply chain control – from raw duck/goose feathers (including Wanxi white goose feathers) to finished shuttlecocks
✅ Custom branding and packaging for distributors, e-commerce brands, and tournament organizers
✅ Consistent quality that matches well-known brands in durability, flight stability, and performance
✅ Flexible MOQ and wholesale pricing, helping you maintain margins despite inflation in the market
Price vs. Value: Why Choose OEM Shuttlecocks?
With Yonex’s price increase, resellers may face consumer pushback—especially from recreational players, clubs, and schools. That’s where OEM suppliers fill the gap. By working directly with experienced factories, you avoid brand premiums and gain more control over pricing, design, and logistics.
Here’s how our shuttlecock lines compare in the current market:
| Shuttlecock Grade | Feather Type | Suitable For | Price (OEM/Factory) |
|---|---|---|---|
| Tournament Grade | Goose | Official Matches / Clubs | Lower than AS-50 |
| Training Grade | Duck | Schools / Recreational | Lower than AS-03 |
| Economy Grade | Duck | Practice / Promotion | Customizable |
Ready to Explore OEM Shuttlecocks?
Whether you’re looking to replace an expensive supplier or build your own badminton brand, we offer a full-service partnership model for global B2B clients.
📦 MOQ starting from 500 tubes
🧵 Private label and custom logo options
🌍 Export-ready compliance and logistics support
Contact us today to receive samples and a customized quotation tailored to your requirements. In a changing market, flexibility and quality matter more than ever—let’s build your next best-selling shuttlecock product together.
